Paradigm Evolution and Sustainability Thinking: Using a Sustainability Inversegram to State Paradigm Death and Shift Expectations Under Win-Win and No Win-Win Situations | Chapter 2 | Current Perspective to Economics and Management Vol. 1

The history of science is one based on revolutions and discourse where a new paradigm arrives challenging the status quo with the promise of progress and if the evidence is there to justify paradigm shift on the basis of that promise the consensus will be to shift paradigms. Apparently the shift from Adam Smith’s traditional market paradigm to the eco-economic or green market paradigm formalised in 2012/RIO conference meets all the requirements for paradigm shift listed. However, it was based on the accumulated environmental evidence for change only (e.g. pollution and degradation) leaving out the accumulated social evidence for change (e.g. poverty and inequality), but a progress towards sustainability none the less.

Not much seems to be written for sustainability about paradigm changes such as paradigm death, paradigm shift and paradigm mergers. General goals of this paper are a) to introduce a sustainability inversegram that can be used to state paradigm death and shift expectations under win-win and under no win-win situations; and b) to use this expectation framework to show the structure before and after the paradigm shift from the traditional market to the green market under win-win eco-economic conditions. It was shown that the sustainability inversegram provides a good framework for sharing ideas on what happen when sustainability gaps are created and what happens to their stability as paradigms expand and contract for ever. Second, it was highlighted how paradigm death and shift expectations and paradigm merger and shift expectations are derived and how they work under no win-win situations and under win-win situations. And finally, the generalizsations of paradigm death and shift expectations under no win-win situations were highlighted as well as some food for thoughts.

Biography of author(s)

Lucio Muñoz
Independent Qualitative Comparative Researcher/Consultant, Vancouver, BC, Canada.

Read full article: http://bp.bookpi.org/index.php/bpi/catalog/view/26/74/166-1
View Volume: https://doi.org/10.9734/bpi/cpem/v1

Emphatic Store Formats- A Behavioral Study of Consumer Packaged Goods Market in South Africa | Chapter 1 | Current Perspective to Economics and Management Vol. 1

The South African market is in search of an effective retail format that attracts customers and invokes a positive consumer behaviour. In an era of fourth industrial revolution, where retailers around the globe are manoeuvring with latest technologies like Artificial Intelligence and Robotics to help develop more successful retail store formats to invoke positive consumer responses, little evidence exists of empirical research, that explores the success of a selective store format in the South African Consumer Packaged Goods (CPGs) market or Fast Moving Consumer Goods (FMCGs) market. Retail store formats are required to be aligned with the changing customer taste and preferences, and the trends in the industry to be effective. The portfolio of retail store formats available and selected may have a huge impact on the investment and consumer behaviour.

This research paper explores the impact of retail store formats decision on the consumer buyer behaviour in the Consumer Packaged Goods (CPGs) industry by surveying a randomly selected sample of 96 respondents of consumers in the Sandton area of Johannesburg, South Africa. It became apparent through the survey results that the respondents are aware of the alternative retail formats, which increases their probability as customers of Consumer Packaged Goods to visit and buy from a store of their choice. It is established through empirical research that Hypermarkets followed by Convenience Stores and Super Markets are the most preferred retail stores by the customers of CPGs whereas Independent Retail Store has an insignificant impact on the customers. As a consequence the leaders and management of the retail stores in South Africa need to study and analyse the most preferred and successful retail store formats. The retailers in CPGs industry can accordingly decide to focus on the retail store formats that have shown a significant impact on the consumer behaviour. However, the retail industry is very dynamic and the effect of fourth industrial revolution has to be analysed further to enhance the customer retail experience and positively influence their buying behaviour.

Biography of author(s)

Dr. Rajesh Sharma
Regenesys Business School, Johannesburg, South Africa.

Read full article: http://bp.bookpi.org/index.php/bpi/catalog/view/26/73/165-1

View Volume: https://doi.org/10.9734/bpi/cpem/v1