Business globalization, preference for teamwork to individual work and the changing workforce demographics have made workforce diversity management necessary for firms. Mismanaged diversity can be detrimental to the employee satisfaction and productivity. Employees who feel more valued work hard while the group that consider themselves as minority group feel less valued leading to lower performance. This paper identifies innovative strategies for managing workforce diversity in Kenyan leading corporations in present global scenario. The paper looks at how communication strategies, performance management, leadership initiatives and shared responsibilities are used in managing workforce diversity. Activities of different corporations in Kenya are reviewed to identify those that are inclined to the management of workforce diversity.
School of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya.