The purposes of this study were to examine the extent to which literature was used to discuss findings in selected papers from Zimbabwe Journal of Educational Research, and to compare the quality of reviews in this journal with other international journals. The study was largely qualitative in nature and used convenient sampling. In the study, the Zimbabwe Journal of Educational Research was chosen because of easy access. Three papers were conveniently selected based on personal interest and areas previously studied. Content analysis was used to compare the quality of discussion of literature in the sampled papers. Findings suggest that authors cite relevant literature extensively in the background to the study but use the same literature sparingly in the discussion of their results. Further, in the discussion of findings use of literature was limited to confirming what was already known, and do not show how the new studies reported contribute to knowledge. The study concluded that the journal studied was failing to attract authors who write high quality papers. Perhaps the journal should broaden its brief and target an international audience, because at present as evident in the three cases cited, the journal can only reach out to practitioners within (Southern) Africa.
Aims: The complexity posed by increased demand for air travel has occasioned a transition between manual reservation systems to online reservation systems. The development of these computerized reservation systems came as management solution to the increasing number of commercial airline companies which put more pressure on their management to continually seek profits, reduce cost, and increase revenues in a competitive environment that only provides marginal profit. Although empirical evidence indicates the ease of airline transaction such as ticket booking or travel planning for airline customers. However, clarity on the relationship between the level of usage of reservation systems and the associated revenue benefits to airlines are yet explored. Therefore, this chapter explores the relationship between the use of Airline Reservation System and the performance of an airline. It attempts to assess the impact of ICT enhanced reservation procedures on the performance of airline industries with a hope that the information provided will guide airline operators and policy makers in their bid to sustain productivity and maintain efficiency.
Design: The study adopts a positivist view to
exploring phenomenon’s to assess the impact of Airline Reservation System on the
performance of airline companies. It assumes possibility of an existing
relationship between both variables, hence the proposition of hypothesis for
confirmation or rejection of the claim.
and Duration of Study: Research was conducted in Imo State, a
south-eastern city in Nigeria. The study target population represents the
airlines which utilize the online reservation system have their offices located
in Sam-Mbakwe International Cargo Airport Owerri, Imo state. Consequently, the
airport in Imo State was selected as a suitable study location.
Using survey data collected from airline staff, airline passengers and
reservation agents of six airlines at the Sam-Mbakwe International Cargo
Airport Owerri, Imo state, this study adopts a Pearson correlation analysis to
ascertain the relationship between the number of users of airline reservation system and the
performance viz a viz its returns on assets.
The study result showed an R2 value of 0.8583 for hypothesis 1, which strongly
expresses the trend component of the relationship and therefore supports the
alternative hypothesis which states that there is a significant relationship
between the use of airline reservation system and the performance viz a viz its
returns on assets. Furthermore, the result from the SPSS coefficients analysis
shows that for a one unit rise in the number of users of the airline
reservation system there is a corresponding .961 rise in the returns on the
assets which further indicates a greater performance level, hence accepting
Ha2: which states that “the correlation between the performance of an airline
(return on Asset) and the use of an Airline Reservation System is not zero” and
rejecting Ho 2.
Conclusion: Based on the findings, the study encourages a wider adoption of ICT tools such as the online reservation systems by airlines because its adoption suggests a propensity for improved revenue generation as well as customer satisfaction. However, our suggestion for further studies focuses on the exploration of the challenges of adopting such ICT systems with respect to developing country contexts.
Dr. Geraldine Nkechinyere Okeudo Department of Transport Management Technology, Federal University of Technology, Owerri, P.M.B.1526 Owerri, Imo State, Nigeria.