Aims: Agribusiness sector is facing several challenges due to a rapid weather and technological changes. This is urged a collective approach. Literature has acknowledged that agribusiness farms which engage in collective actions generate greater value-add and enhance socio-economic contributions of a country. However, its relative importance along with the dynamic capabilities possessed by farms and subsequently competitive advantage has received very little research attention. Theoretically, this study examines the resource-based view in combination with the dynamic capability theories. Study Design: Specifically, the minor export crop farm owners involved in the commercial cultivation of cinnamon, pepper and clove in Sri Lanka were surveyed using a personally-administered, structured questionnaire. Results: The results of regression-based path analysis indicate a significant relationship between collective actions and competitive advantage, as well as between collective actions and dynamic capabilities. Conclusion: The study has extended our understanding of the importance of collective actions for the minor export crop farm owners. Research and managerial implications are provided together with future research directions.
Department of Commerce, University of Sri Jayewardenepura, Sri Lanka.
Finance Accreditation Agency, Malaysia.
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